UGC Videos:
User-Generated Content
UGC for TikTok, Instagram and Digital Ads
UGC for Social Media, Social Commerce and Digital Ads
Why Your Beauty Brand Needs UGC
Builds Trust and Credibility
Customers trust other customers more than traditional advertisements. UGC serves as social proof that your products deliver real results.
Increases Engagement
Authentic content resonates with audiences, driving higher likes, comments, shares, and saves on social media platforms.
Boosts Conversions
Shoppable UGC allows customers to see real-life results, making them more likely to hit the "Buy Now" button.
Cost-Effective Marketing:
Repurposing UGC reduces the need for costly photo shoots and video productions while delivering high-impact visuals.
Improves SEO
UGC creates fresh, keyword-rich content that improves your website’s search engine rankings
User-Generated Content is leveraged by brands to produce product-focused, authentic and highly relatable content to resonate with a niche target audience. Examples include product reviews, how-to videos, comparison videos, and storytelling while incorporating the product naturally.
In addition to working with creators, Dillie also produces UGC-Style Content. This is the means of producing user-generated content with hired actors who can take on the role of a real user’s point of view, while creating a more precise product pitch to hit on the key product messages. Both methods perform, yet it’s up to the brand to select which style is best for their marketing goals.
UGC (User-Generated Content) content can provide several benefits for a beauty brand:
- Authenticity: UGC content is created by real customers and fans of the brand, which can provide a more authentic and genuine representation of the brand’s products and services. This can help to build trust and credibility with potential customers.
- Social Proof: UGC content can act as social proof of a brand’s products or services. When potential customers see real people using and enjoying the products, they are more likely to trust the brand and make a purchase.
- Cost-Effective: UGC content is typically less expensive to create than brand-generated content, as the brand does not need to invest in creating the content themselves. This can make it a cost-effective way to build brand awareness and promote products.
- Increased Engagement: UGC content can increase engagement with a brand’s social media accounts, as customers and fans are more likely to engage with content that features themselves or other customers.
- Community Building: UGC content can help to build a sense of community around a brand, as customers and fans can connect and engage with each other over their shared love of the brand’s products.
Overall, UGC content can provide a powerful way for beauty brands to build authenticity, trust, and community with their customers and fans, while also increasing engagement and driving conversions.
“EDU-TAINMENT”
Social Media Trend Reporting
Dillie’s partnership with TikTok means we access trends before they’re mainstream + we collaborate to optimize brand and creator performance.
UGC→ Optimize Briefing
We work with creators to brief in ideas, layer in trends, and structure more compelling opening hooks and stronger CTAs.
Test + Pivot + Drive Conversion
By running A/B tests to experiment with varying opening hooks, niches, CTAs, and style to pinpoint thumbstoppers
A/B TEST →
P.O.D →
NICHES →
MARKET SHARE
- Before/After
- Ingredient-focused stories
- Value/discount vs luxury item
- Solution to a specific problem
THRIVING
BRANDS
never have finite conversations
→drive conversations via ugc across youtube, instagram & tiktok
UGC: drive discovery, build awareness
→ Consumers go to Amazon to
search
→ Social media users go to TikTok to
discover
- partner with creators to produce social awareness and social selling content
- commission content to post on the brand’s page
- commission content for creators to share with their own network
- Leverage Dillie’s vast network of niche creators to build a more relatable and compelling story
