AR Filters
What are AR filters?
Augmented reality (AR) filters are computer-generated effects designed to be superimposed on real-life images. AR filters work with your camera, adding a layer or imagery in the foreground or background of your image.
First, we’ll scope out your needs via call, email, or survey.
We will select specific creatives in our team that fit best and build you a proposal.
After we’ve aligned on your favorite creative direction, we’ll begin building.
You’ll provide feedback at multiple steps throughout the process.
Once the project is finished, we’ll help you upload it to your social account.
After it’s uploaded, we’ll advise on best practices for promoting your new filter.
What types of AR do we offer?
Face
What
The most familiar of all Social AR content. Whether you want to add simple aesthetic effects, or transform the user’s face completely, there are literally countless options.
- Skin overlays like tattoos and makeup
- Fashion, Clothing, and Jewelry
- Brand mascot transformations
- 3D Objects
- Background Segmentation
Why
Allows your customer to be the star of their story while also promoting your brand or product
Body
What
We can recreate some of the same functionality of a green screen for a user’s body. Placing elements and objects around the body or duplicating body effects entirely.
– fashion and clothing
– background segmentation
– body outlines
Why
This is great for filters that should inspire dancing effects and movements from the user. Or for fashion companies that want to place objects around a user’s body.
Scan
What
Scanning a specific image or structure in the real world triggers an AR experience with countless different creative capabilities. Some different images that can be scanned:
Brand logos
Packaging
Small objects
Posters and promotional materials
Billboards
Why
Brings your brand or product to life into the user’s daily environment. Users will post this content because it’s so awe-inspiring.
Object
What
Allow user to place a 3D AR object on any surface. This object can be a character or other brand IP and can also be animated.
Characters and mascots
Products
Why
Great for designing photo moments where AR objects are designed to be placed in a certain physical location.
Also great for allowing customers to interact with products before they buy.
Portal
What
Create a portal that the user can walk into. This portal can be a completely custom built world full of your brand’s unique IP.
Only available on Snapchat
Why
When you want to create a full 360 degree experience to completely envelop the user.
Also great for making the user feel like they’ve been transported to another branded place.
Game
What
Using animation and simple game dynamics, users can play games using their faces. Simple motions like blinking and opening mouths can control the avatar through the experience.
Why
Keeping users engaged and competitive with each other.
Great for gaming, sports and fitness brands.