Performance Video Ads
Performance is everything. Dillie’s team focuses on producing performance video ads to drive clicks and purchases on digital and social platforms. The process begins with ideating strategic storytelling, and then we produce captivating video content, define the authority within a vertical (hair care, makeup, skincare, personal care, clean ingredients, etc) through an engaging opening hook, and we continuously optimize content based on the results of A/B testing.
We test varying opening hooks, which are the messages verbally and visually shown during the first 3-5 seconds to captivate the viewer’s initial attention. The hook with the higher view-through and click-through rates confirm which selling proposition has a higher connection to purchase conversions. This data can support marketing activations beyond social and digital channels.
While we aim to optimize content to use across multiple channels, including TikTok, Instagram, YouTube, Pinterest, and digital channels, we can also produce distinct content for each channel.