Launch a Podcast to Expand Your Personal Brand
SHOWCASE YOUR INDUSTRY AUTHORITY WITH A PODCAST
Podcasts give you a unique platform to connect with your audience on a more personal level, share anecdotal stories, and to develop a more relatable connection with your market. It’s a channel to share a vision, experiences, and expertise in a long-form and casual format, which can be more engaging and informative than social media posts or videos.Â
Podcasts can help establish your personal brand as a thought leader in the beauty industry and attract new followers who are interested in your niche. It can also serve as a monetization opportunity through sponsorships, partnerships, and product sales.
Steps to launch your own podcast:
Positioning
Research and outreach
Scheduling and technical setup
Want to know more?
Beauty leaders
have developed large followings from their podcasts
Industry experts expect podcasting to grow significantly in 2023 as on-demand audio increases in popularity.
- Current estimates project that listeners in the U.S. could increase from 75.9 million to 100 million listeners in the U.S. by 2024.
- Forecasts project total podcast listeners will exceed 160 million by 2023
