Launch a Podcast to Expand Your Personal Brand
SHOWCASE YOUR INDUSTRY AUTHORITY WITH A PODCAST
Podcasts give you a unique platform to connect with your audience on a more personal level, share anecdotal stories, and to develop a more relatable connection with your market. It’s a channel to share a vision, experiences, and expertise in a long-form and casual format, which can be more engaging and informative than social media posts or videos.
Podcasts can help establish your personal brand as a thought leader in the beauty industry and attract new followers who are interested in your niche. It can also serve as a monetization opportunity through sponsorships, partnerships, and product sales.
Steps to launch your own podcast:
Positioning
Research and outreach
Scheduling and technical setup
Want to know more?
Beauty leaders
have developed large followings from their podcasts
Podcast listeners continue to grow ⇪⇪⇪ |
Industry experts expect podcasting to grow significantly in 2023 as on-demand audio increases in popularity.
- Current estimates project that listeners in the U.S. could increase from 75.9 million to 100 million listeners in the U.S. by 2024.
- Forecasts project total podcast listeners will exceed 160 million by 2023
