Beauty PR Agency
Dillie is a full-service beauty marketing agency and PR is an integral component of our marketing services. Our Beauty PR Agency services have a niche specialization in building brand awareness for beauty and personal care brands, as well as connecting products with engaged communities. Our team has experience in both traditional media partnerships, as well as in influencer collaborations. In addition, we have in-depth experience working with the merchants and marketers at major retailers including Sephora and Ulta.
Building genuine relationships and ongoing partnerships is a key factor in a brand’s success in the modern digital age. Top 10 brands in a category, such as skincare, previously represented 90% of sales around 25 years ago. Today’s more diversified market shows the top 10 brands represent only around 30-40% of sales. Discover more on this topic from Larissa Jensen on Dillie’s Beyond Beauty Podcast.
Marketing looks different today than even 2 years ago, and with the increasing competition, as well as the continuous advancements in tech and social media, levering an agile PR team can make the biggest difference.
Some of our Beauty PR Agency distinctions include:
Strong and Strategic Relationships
Creativity and Innovation
Tech-Forward Capabilities
Growing Digital Presence
Ever-Evolving Strategists
Transparent and Concise Communicators
Podcast Marketing
Landing podcast interviews to share your founder story and securing podcast placements are some of the most ideal routes to organically connect with your hyper-targeted audience. About a third of podcast listeners have attempted a change due to the advice they received on a podcast. Podcasts are integral components of PR and Dillie’s team can help your brand’s founders and executives land interviews on the best-fitting podcast shows.
Beyond Beauty Podcast
Dillie’s Beyond Beauty Podcast is a platform to connect with thought-leaders, influencers, executives and founders within the greater beauty and personal care industry. In addition, we invite guests from parallel industries, including product development, technology, and media and digital marketing to share learnings that can optimize performance in the competitive marketing beauty industry. This is a growing network to lean into for advice, key learnings, and inspiration to pivot, expand, and navigate a dynamic world.
Contact Dillie
Contact Dillie here to learn more and to schedule a free 15-minute consultation.
