Beauty Consumer Research

Define the target audience. Understand the target audience. Connect with the target audience.

Beauty consumer research enables a brand to develop stronger marketing strategies to more effectively reach and connect with their target market. A deeper insight into consumers’ mindsets, their process of making a purchase decision, and why content resonates with consumers is vital for driving a brand’s growth. Consumer research opens new doors for positioning the brand and making informed marketing decisions, including how to distribute a marketing budget.

Brand Positioning

Gain a deeper understanding of the competitive landscape and build a strong brand identity with well-defined unique selling propositions. Positioning covers influencer collaborations, e-commerce partnerships, tag lines, packaging design, visual messages and content creation, and all forms of communication.

Informed Decisions

Consumer insights help brands tailor their marketing strategies to effectively reach and engage their target audience. Understanding the channels, messaging, and content that resonate with consumers is essential for successful marketing campaigns. Paid media, influencer collaborations and content creation are investments. A more in-depth analysis of beauty consumer research leads to smarter budget decisions.

Adapting to Marketing Trends

We’re in a consumer-led industry that’s a dynamic market. With ever-evolving product trends across package design to healthier ingredients, as well as the fast-paced changes in social media and digital marketing, it’s important to stay ahead of the curve. Our team stays on the cusp of what’s happening and what’s to follow. We’re here to identify the trends and help brands decide which trends to embrace and which trends to leave for other brands to explore.

Brands need to maintain a strong brand identity and it’s not always wise to dive into every trend. Dillie’s beauty consumer research division serves as a resource to navigate the dynamic market and all steps in the marketing funnel.