An Instagram video ad is a type of advertising format that allows businesses to promote their products, services or brand on the Instagram platform using a video.
Instagram video ads appear in users’ Instagram feeds or Instagram Stories, and can be either in landscape or square format, depending on the advertiser’s preference. They can be up to 60 seconds long, although Instagram recommends keeping them shorter, typically between 15 and 30 seconds.
Video ads on Instagram can help businesses to reach a wider audience and engage with potential customers by telling a story or showcasing their products or services in an eye-catching and creative way. Advertisers can target their ads based on specific demographics, interests, behaviors, and more, to ensure their ads are seen by the most relevant audience possible.
Why should we consider using Instagram video ads?
Whether or not to use Instagram video ads for your business depends on your marketing goals, target audience, and budget. However, there are several reasons why using video ads on Instagram can be a smart marketing strategy:
High Engagement: Instagram users engage more with video content than with static images. Video ads can capture viewers’ attention and create a memorable impression, leading to higher engagement rates.
Brand Awareness: Instagram video ads can help increase brand awareness by reaching a wider audience and creating a more significant impact. Videos can convey your brand’s personality and values in a way that static images cannot.
Improved ROI: Video ads can lead to a higher ROI by generating more clicks, likes, shares, and conversions. They can help increase the time users spend on your website, leading to more conversions and sales.
Targeting Options: Instagram targeting options allow you to reach specific demographics, interests, and behaviors. You can use video ads to target the right audience with the right message, leading to higher engagement rates and improved ROI.
Enhanced Storytelling: Videos allow you to tell a story and convey emotion more effectively than static images. You can use video ads to showcase your brand’s story and values, leading to higher engagement and loyalty from your audience.
Overall, Instagram video ads can be a valuable tool in your marketing arsenal, helping you to reach a wider audience, increase engagement, and drive conversions. However, it’s important to create high-quality videos that resonate with your target audience and align with your brand’s values and messaging.
How to produce a succesful one?
Producing successful Instagram video ads requires a well-planned strategy and a creative approach. Here are some tips to help you create effective Instagram video ads:
Define your objective: Before creating your video ad, you need to have a clear objective in mind. Whether it’s to increase brand awareness, drive traffic to your website, or boost sales, your objective will determine the content, format, and call-to-action of your ad.
Keep it short and engaging: Instagram users have short attention spans, so it’s essential to keep your video ad short and engaging. Aim for a length of 15-30 seconds and make sure to grab viewers’ attention in the first few seconds.
Use high-quality visuals: Instagram is a visual platform, so it’s crucial to use high-quality visuals in your video ad. Use professional photography or video footage that accurately reflects your brand and product.
Add subtitles: Many people watch videos on Instagram with the sound off, so adding subtitles to your video ad can increase its effectiveness.
Include a clear call-to-action: A call-to-action (CTA) is essential for driving engagement and conversions from your video ad. Make sure your CTA is clear and easy to understand, and encourage viewers to take action.
Test and optimize: Once your video ad is live, monitor its performance and make adjustments as needed. Experiment with different visuals, copy, and calls-to-action to optimize your ad for maximum results.
Authenticity: Consumers are increasingly looking for authenticity from brands and influencers on social media, and this trend is likely to continue in 2023. Instagram videos that showcase real people, real moments, and real experiences can help build trust and engagement with audiences.
Interactive Features: Interactive features, such as polls, quizzes, and stickers, are already popular on Instagram and are likely to continue to gain momentum in 2023. These features can help increase engagement and encourage viewers to participate in the conversation.
Sustainability and Social Responsibility: Consumers are becoming more aware of the impact of their actions and are looking for brands that share their values. Instagram videos that showcase sustainable practices, social responsibility, and ethical behavior can help build trust and loyalty with audiences.
Augmented Reality: Augmented reality (AR) filters and effects are already popular on Instagram, and this trend is likely to continue in 2023. AR can be used to create fun and interactive experiences for viewers and can help brands stand out from the competition.
Now that we have showed you how to produce a good video instagram ad, now we will show you what to avoid when doing one.
When producing an Instagram video ad, there are several things you should avoid doing to ensure that your ad is effective and resonates with your target audience. Here are some things not to do when producing an Instagram video ad:
Don’t make it too long: Instagram is a fast-paced platform, and users have short attention spans. Avoid making your video ad too long, as it may cause viewers to lose interest and scroll past it.
Don’t use low-quality visuals: Poor quality visuals can make your brand look unprofessional and unappealing. Use high-quality images or video footage to ensure that your ad stands out and accurately represents your brand.
Don’t ignore the importance of sound: While many users watch videos on Instagram without sound, it’s still important to include audio in your video ad. Make sure that any dialogue or music used is high-quality and adds value to the ad.
Don’t be too salesy: Instagram users are savvy and can quickly detect when they’re being sold to. Avoid making your video ad too promotional, and focus on providing value and engaging your target audience.
Don’t forget the call-to-action: A clear call-to-action (CTA) is essential for driving engagement and conversions from your video ad. Make sure your CTA is clear and easy to understand, and encourage viewers to take action.
Don’t neglect testing and optimization: Once your video ad is live, it’s important to monitor its performance and make adjustments as needed. Test different visuals, copy, and calls-to-action to optimize your ad for maximum results.
By avoiding these common mistakes, you can produce Instagram video ads that effectively reach and engage your target audience, and ultimately drive business results.